Farmer’s Choice, a Kenyan and regional household name, is the market leader in the supply of fresh and processed meats products and a company renowned for quality. Founded in 1980, the company has grown rapidly. Today Farmer’s Choice produces sausages, bacon, ham, delicatessen products, fresh pork, fresh beef and poultry - over 9,000 tons a year - for both the domestic and international markets.

From the farm right through to the supermarket shelves, every step of the process is controlled to ensure that a quality product is delivered promptly to customers both locally and nternationally. Production and quality assurance teams ensure that effective controls and monitoring procedures are established to guarantee the production of safe, hygienic food and in recognition of this, the company was recently awarded the Hazard Analysis and Critical Control Point (HACCP) certification. The processing facility also meets the criteria laid down by the UN’s Food and Agricultural Organisation, the World Health Organisation and the European Union.

Farmer’s Choice’s philosophy goes
beyond the plant – the company understands that a quality product can only be delivered if customers, suppliers and staff are all treated with respect. Customers are supported by a professional sales and marketing team who are responsive to the dynamic needs of the market and quick to address any complaints. Suppliers are paid promptly, contracted farmers are reimbursed their transport costs, and the company is on-hand to offer technical expertise as and when required. Staff morale is given a high priority through a ‘hands-on’ management style that encourages active participation in the management process at all levels.

Farmer’s Choice plans to build on the success so far and to excel in product quality and customer service through investment in technology, marketing and, of course, people. The management believes that these high standards are achieved through ethical practices and on a socially and environmentally sustainable basis.